On April 24th 2013, the eight story Rana Plaza building in Bangladesh collapsed due to structural failures. This devastating incident left 1,133 people dead and another 2,500 seriously injured. To this day, it is both the deadliest garment factory accident and the deadliest accidental structural failure in modern history. From this Fashion Revolution Day was born.
This year during April 18th-24th, we ask brands around the world, who made our clothes? In an effort to stop anything like the Rana Plaza incident happening again. During this time, thousands of people across the world take photos of themselves with the clothes inside out, showing the tag and upload them to social media using the hashtag, #whomademyclothes. Check out these ones from previous years!
Another way we can help prevent tragedies occurring is by buying ethically produced clothing. Doing this helps to ensure people in the poorest areas have safe working conditions. There are hundreds of ethical fashion brands out there! Sometimes they can be more expensive however the price sure outweighs the real cost! We’ve made it easy for you and selected some of the top brands for you to look at.
New Zealand Brand Kowtow has epic knitwear! They can be a bit on the pricey side, there knits are super cosy and they are incredibly high quality! A piece from there is bound to last!
Here is my personal favourite from their current collection!
Reformation is an ethically conscious brand. They have a wide range of stock to choose from (which can be dangerous for your wallet!) Each garment has been created to produce the least amount of carbon dioxide possible! How cool is that? The focus is on the lifecycle of clothes “From growing textile fibres and making fabric, dyeing, moving materials, manufacturing, packaging, shipping, garment care, and even recycling clothes when you’re done with them.” Reformation has set up a system where you can send your old clothes to them to be recycled into new clothes! As well as making sure that the people who make the garments have ethical working conditions. This is another one of my favourites:
The Australian brand Leonard Street have clothes that are similar to the ones produced by Gorman except are all ethically made! Standout prints in different colours making each individual item of clothes unique.
Who said exercise had to be boring? Dharma Bums have beautiful exercise gear, which would inspire anyone to work out.
Being an ethical consumer and buying Fair-Trade clothing does help people in the poorest countries, it also helps to avoid disasters like the Rana Plaza collapse from occurring. Choosing to vote with our wallet and support ethical brands tells corporations that we care how you treat your workers and they deserve a safe work place just as much as the rest of us do.
So during Fashion Revolution week, particularly on April 24th, post your picture to social media using #whomademyclothes and together we can help #endchildlabour
– By Laura Head